Press Releases Are a Powerful Sales Tool: Expert Mickie Kennedy

The Sales Warrior Within | Season 2 Episode 42 - Press Releases Are a Powerful Sales Tool: Expert Mickie Kennedy

Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

"Good Selling, Good Leading, Good Living." - Andy Olen

Press Releases Are a Powerful Sales Tool - A Discussion with  Mickie Kennedy

• Mickie Kennedy is the Founder and President of eReleases, the small
  business leader for press release distribution, now celebrating 22 years in
  business. He is an expert at helping small businesses increase their visibility
  and credibility, and he’s here today to share some valuable insights.
• Press Releases should tell a story
• When journalists see the Press Release, they consider its story worthiness and write or produce a story to share with the readers and audience
• If you share a press release about an interesting business, sales, or trend, you may create "earned media." Earned media is free media and coverage for your business and is a powerful sales and marketing tool.
• Mickie discusses what his business eReleases does for entrepreneurs, small business owners, marketing, and sales leaders
• Mickie shares great insights on structured communication, storytelling, and overcoming Imposter Syndrome regarding "putting yourself out there."
• Andy is considering a PR campaign after his conversation with Mickie Kennedy, and so should you after listening to this episode.

Check out Mickie Kennedy's company eReleases here!

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