Inspire your customer to say YES to you and your product. Quickly and effectively turn the customer’s anxiety at the start of the sales relationship into trust and momentum-building confidence. Build lasting and lucrative customer partnerships. Climb to the top of your company’s sales rankings. Leave your competitors in the rearview mirror. Andy Olen has created a practical and easy-to-use guide for salespeople looking to foster and boost their sales skills. Salespeople who harness the power of the Trilogy’s three skills — connection, communication, and cooperation — sell more. The Trilogy of Yes is written for salespeople looking to take their performance to the next level. Whether you are a sales veteran looking to sharpen your skills, or if you are just starting in sales and want to quickly develop your skills, the timeless teachings of The Trilogy of Yes are for you.